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How to Design Your Custom Watch

In just 5 steps, create a unique watch with our interactive 2D configurator. Visualize every change in real time.

1

Choose Your Collection

Select from 8 exclusive collections: SW-Angel's, SW-Royal, SW-Racing, SW-GMT, SW-Mariner and more.

2

Customize the Dial

Choose the dial color to define your watch's personality.

3

Select the Hands

Pick the style and color of hands that best match your design.

4

Choose the Strap

Steel, leather or rubber: pick the perfect strap type and color for your style.

5

Engraving & Purchase

Add a custom laser engraving, review the summary and complete your purchase.

Why Our Configurator?

Design the perfect watch with professional tools and premium materials.

8 Exclusive Collections

From the elegant SW-Angel's to the sporty SW-Mariner. Each collection offers unique customization options with over 1000 possible combinations.

Premium Materials

316L and 904L stainless steel, anti-reflective sapphire crystal and Japanese automatic movements NH35, NH34 and NH38. Premium watchmaking quality.

Custom Laser Engraving

Add initials, a special date, or both with our precision laser engraving. A personal touch that makes every watch unique.

Watch Configurator FAQ

How does the watch configurator work?▾
Our 2D configurator lets you design your watch step by step. Choose the collection, customize the dial, hands, strap and bezel, and add laser engraving. Visualize each change in real time before purchasing.
How many combinations can I create?▾
Over 1000 possible combinations across 8 collections, multiple dial colors, hands styles, strap types and custom laser engraving options.
What materials are used in custom watches?▾
All our watches use 316L and 904L stainless steel, anti-reflective sapphire crystal and Japanese automatic movements (NH35, NH34, NH38) or meca-quartz (VK63). Premium materials for durability.
Can I save my design and buy it later?▾
Yes, you can save your designs in the browser and retrieve them at any time to continue customizing or proceed to purchase.
Do custom watches come with a warranty?▾
Yes, all custom watches include a 1-year warranty covering the movement and manufacturing defects.
How long does a custom watch take to arrive?▾
Custom watches require 10-15 business days for artisanal assembly, plus 3-5 shipping days. Free shipping in mainland Spain.