Collections
From the elegant SW-Angel's to the sporty SW-Mariner. Each collection combines its dials, hands, straps and bezels.
Design your perfect watch
In just 5 steps, create a unique watch with our interactive 2D configurator. Visualize every change in real time.
Select a collection: SW-Angel's, SW-Royal, SW-Racing, SW-GMT, SW-Mariner and more.
Choose the dial color to define your watch's personality.
Pick the style and color of hands that best match your design.
Steel, leather or rubber: pick the perfect strap type and color for your style.
Add a custom laser engraving, review the summary and complete your purchase.
Design the perfect watch with professional tools and premium materials.
From the elegant SW-Angel's to the sporty SW-Mariner. Each collection combines its dials, hands, straps and bezels.
316L stainless steel, anti-reflective sapphire crystal and Japanese automatic movements NH35, NH34 and NH38. Premium watchmaking quality.
Add initials, a special date, or both with our precision laser engraving. A personal touch that makes every watch unique.